Characters, if i dont care about the characters chances are i wont care about the plot or their goals
Good characters in a bad plot can still be good, but bad characters in a good plot is very hard to do something compelling
I love both heroes and villains and the ones in the middle. But there is just something about villains. Coriolanus Snow for example from The Hunger Games? Terrible guy hate him obviously he sucks but like I also love him lol. He’s just a great character and bad guy.