I highly doubt this will get far, considering what happened to Android when they released the Ouya. And it matches all the things that made the Ouya fail: it's power seems to be over a generation behind and seems to only play downloadable games.
It's obvious it's not trying to compete with the big 3 consoles, but it's definitely going to be overshadowed by them. I'd be surprised if support for it goes over two years.