Why would I give a gift card when I can give cash instead to someone?
I would choose to give a gift card to some people instead of cash, because it shows that you have gone through the effort to buy something for someone, if you just give them cash it feels like you don't go as far to think of what to get for them.
What do you think about gift cards? Do you like the idea of them or do you dislike them? And why?
Personally, I'd prefer to be given cash, but it contradicts my first post. Cash is just easier because you have no restrictions unless you get a gift card for a place that you know that the person will always shop at