efaardvark

listen to the turkey, it's already telling you how great it is  

What I find kind of weird is the whole anti-gluten trend that is so prominent in the US, and also starting in Europe. Are there so many gluten insensitive people in the US or what's up with that?

I don't quite understand it myself.  There was a time when anything added to foods during processing automatically became a bad thing.  Extra sugar, extra salt, etc.  One of the things added was gluten, to bread to make it rise faster so the baking process can be started sooner, and a given "assembly line" at the factory can produce more bread per hour.  Of course, gluten was already in flour, but the manufacturers added more (and more yeast as well).  Because gluten was an added ingredient, it somehow became something to avoid, and from there a murketing buzzword. 

That much I can kind of understand, though I think the issue was severely overblown.  Now though, even stuff that never had any gluten in it - like drinks, or candy, or meats - have the "gluten free" tag.  It has clearly gone far beyond anything rational at this point.